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Creating a Best-Selling Tutorial Series: A Comprehensive Guide

Creating a best-selling tutorial series involves more than just recording your screen and explaining a few techniques. It requires careful planning, understanding your audience, and presenting your content in a compelling way. This guide will walk you through the essential steps to create a successful tutorial series that stands out in the market.

Getting Ideas for Your Tutorial Series

Generating ideas for a tutorial series can be challenging. One effective method is to reflect on the issues you encountered when you were learning. Creating tutorials that address these issues can be very effective. Additionally, seeking feedback from your community on social media can help validate your ideas.

For example, when transitioning to a new software like Blender, instead of targeting absolute beginners, you might focus on experienced artists who need to get up to speed quickly. This approach can lead to highly successful courses tailored to specific needs.

Finding a Target Audience

Identifying your target audience is crucial. The skill level of your audience will dictate the structure and content of your course. Generally, there are three levels of learners:

  1. Beginners: They need comprehensive guidance on every feature and button.
  2. Intermediate: They have some experience but need to refine their skills.
  3. Advanced: They seek to push their skills further and require high-level insights and techniques.

Tailor your content to one of these levels to avoid creating a tutorial that's too broad and unfocused.

Making the End Result Appealing

The visual appeal of your final product is key to selling your course. Ensure that the end result of your tutorial looks professional and attractive. This involves not only the final render or project but also intermediate steps that should look impressive. High-quality visuals help in marketing your course effectively across various platforms.

Avoiding Over-Reliance on Assets

For beginner courses, try to avoid relying heavily on pre-made assets that users need to purchase. This can be discouraging for beginners who might not end up with a polished final product. Instead, focus on techniques and workflows that they can follow without needing additional resources.

Avoid Time Lapses

Time lapses can be frustrating for learners as they miss out on crucial steps. Instead, provide real-time recordings and let users control the playback speed. This approach respects the viewer's learning pace and ensures they don't miss important details.

Keeping Videos On-Topic

Stick to the main topic of your video and avoid unnecessary content. For instance, if your tutorial is about setting up lighting, don't spend time on unrelated tasks like modeling a scene from scratch. This keeps your videos concise and focused, making them more valuable and easier to follow.

Preparing Scene Files

Before recording, prepare all scene files and assets. This preparation allows you to focus on demonstrating techniques rather than creating content on the fly. It also provides a consistent experience for your viewers, who can follow along exactly with what you are doing.

Basics vs. Fundamentals

Understand the difference between teaching basics and fundamentals:

  • Basics: Step-by-step instructions that can be easily googled, like how to delete a layer in software.
  • Fundamentals: The underlying principles, like why you place lights in certain positions.

For beginners, focus more on the basics. For advanced users, delve into the fundamentals that can't be easily looked up.

Handling Mistakes

There are two types of mistakes in tutorials:

  1. Simple Errors: These should be edited out to avoid confusing the viewers.
  2. Educational Mistakes: Use these as learning opportunities to explain why something went wrong and how to fix it.

Including the latter can make your tutorials more relatable and informative.

Customization and Tools

Minimize the use of custom settings and tools that your audience may not have. Stick to the default setup as much as possible to ensure viewers can follow along without issues. If customization is necessary, explain your setup and provide any custom scripts or hotkeys used.

Creating a Main Video and Trailer

At the end of your course, create a summary video that reviews the entire process. This helps prime the learners' minds and gives them an overview of what to expect. Additionally, a dedicated trailer can effectively market your course, showcasing the best parts to attract potential buyers.

Providing Notes and PDFs

Accompany your videos with detailed notes and PDF guides. These resources are invaluable for learners who want to quickly reference information without rewatching videos. Well-prepared notes add professionalism to your course and enhance the learning experience.


Creating a best-selling tutorial series requires thoughtful planning, understanding your audience, and delivering high-quality, focused content. By following these guidelines, you can develop a tutorial series that not only educates but also captivates and sells well.

If you want a more detailed discussion on creating best-selling tutorials, check out this YouTube video:

This video covers additional insights and practical tips to help you create compelling and successful tutorial series.

Happy teaching!

Morten Jaeger

Co-Founder of FlippedNormals. I have a passion creating tutorials and a not so secret love for Japan

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